Bhagavad Gita 9.11 Chapter 9, Verse 11

अवजानन्ति मां मूढा मानुषीं तनुमाश्रितम् ।
परं भावमजानन्तो मम भूतमहेश्वरम् ॥९.११॥

avajānanti māṃ mūḍhā mānuṣīṃ tanumāśritam
paraṃ bhāvamajānanto mama bhūtamaheśvaram

Meaning

The deluded disregard me when I take a human form, not knowing my higher nature as the great Lord of all beings.

Newly written by Bhajan Dhun — scholarly review in progress.

Reference: Bhagavad Gita 9.11 (Chapter 9, The Yoga of Royal Knowledge and Royal Secret, Verse 11)